• Indy Sim

Selling Stories to Freelancers Media Campaign

The project was for Instagram competition to pitch the media campaign for small businesses to convert 25.000 companies to actively use Instagram stories.


My individual input was the role of the content creator. I have come up with the concept of #freespace, performed consumers' analysis and created a target persona, as well as generated executive summary, the BIG IDEA and played an essential part in the flow of the objectives and campaign in general.




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